Bolt on Community
I wanted to develop a community for mortgage professionals around the downpayment.gift product. I did not want to run that community in a Facebook Group. I wanted them to return to the app to participate in the community or consume the content posted by us or other users. …so after some consideration, looking at options like Discourse, Tribe.so, Circle.so, and other custom Rails frameworks that would embed a message board, in-app… I decided to implement a new, single page app called Peerboard. The reasoning was around it’s simplicity and support for integrations like SSO, JWT authentication and full, evolving API and Zapier support.
Peerboard can be found at https://community.downpayment.gift. It mostly public except for groups that are secured by login. To login… well here is the beauty… you have to login to the downpayment.gift registry app as a partner. If you click Login from the Community site, it redirects you back and forth.
The goal in the short term for the Community is to post content here, marketing content, templates, ideas for marketing down payment registries, video ideas, slide decks and more. Think like a bit of a dumping grounds for marketing ideas and we’ll see want takes off. I expect we will be direct linking from emails, social posts and ads, directly to the community posts. I expect to be blogging to clients and consumers on the main site, downpayment.gift. …however, I expect we’ll “blog” on the community site for partners instead of posting on a traditional blog. We may spin up a few “tent-pole” partner blog posts… the sky-scraper technique… for partners but that it is.
Being a bolt on to the app, we can simply move it to the next version of our platform and re-integrate it. Due the JWT authentication, we have a simple SSO solution path our app is the authentication server. The new version only needs to carring forward that implementation to maintain the integration. The categories might narrow and then expand. Right now we have the ‘ghost-town’ problem for a forum software.