A little back story…
In 2010 we started attending Wedding Shows to generate business from first-time homes buyers.
We were in Santa Rosa, CA in Sonoma County, about 45-50 minutes north of San Francisco. There were several wedding shows at that time (and still today). The largest was the Wedding Expo which often features 900-1100 brides or couples in attendance over 2 days. We would attend this show twice a year and a second, smaller show, twice per year. The show were always in Sept/Oct and January.
At the shows we would run giveaways, raffles, serve wine if allowed and collect surveys (lead forms).
These marketing efforts proved to be great way to build a database of prospects with name, phone, address and such. The survey component allowed us to segment the leads between those that just wanted to win the raffle (bedandbreakfast.com gift cards) and those that might be interested in buying a house sooner rather than later. The reception of a mortgage company at these wedding shows proved better than we expected.